The New National Loaf

Our New National Loaf : Saving the Nation’s Health

100% British Wheat 80% Wholegrain Loaf


To coincide with the 75th Anniversary of the D Day landings Hambleton Bakery are bringing back the National Loaf…..

In 1942 the wartime government prohibited the production of white bread and introduced a new National Loaf which contained 80% of the bran and wheat germ discarded when white bread was made. By re-milling the bran and returning it to the white flour it added vital fibre to the diet as well as important vitamins and minerals. A government survey in 1953, found a significant improvement in the Nation’s health. This was partly ascribed to rationing, but the National loaf earned its share of the credit.

We want to Save the Nation’s Health Again

For 10 years we have been baking fine Sourdough and other Artisan loaves from the Bakery in Exton, whilst applying the “NO ADDITIVES “ and “SLOW PROOVING” principles to a softer white bread, beloved by many.

A significant number of bread loves want healthier bread but still like the taste of the traditional “White Tin”. We have recreated The National Loaf with them in mind and for health-conscious Schools and Hospitals.

We are to bring back a cost effective, high quality New National Loaf to save the Health of the Nation; using specially milled National Flour for the family fun Heygates Mill in Northampton.